My Resume
717.659.8897 | bconnpsu@gmail.com | Philadelphia, PA | www.linkedin.com/in/bconnpsu/
INTEGRATED COMMUNICATIONS & SOCIAL MEDIA STRATEGIST
I’m a passionate collaborator known for my EQ and inspiring leadership style. I have nearly 15 years of consumer PR, social media, and marketing experience with deep expertise in travel & hospitality and consumer lifestyle. My instinct to be curious and pay attention to the world around me fosters the creative, integrated thinking that I bring to projects big and small. I love developing strategic comms plans for brands that deliver both awareness through traditional and social media impressions and impressive business results. I have a reputation for inspiring my teams to think differently, instilling confidence in my clients and always bringing new ideas to the table.
HIGHLIGHTS
Developed the strategy that got Ollantaytambo in Peru’s Sacred Valley recognized as one of TIME’s World’s Greatest Places
Launched Seabourn’s first purpose-built, ultra-luxury expedition cruise ship to media - and the world
Led the fastest-growing sparkling water brand’s most winningest PR and social campaigns to date
Worked in and traveled to nearly 30 countries all over the world broadening my creativity and cross-cultural fluency
PROFESSIONAL EXPERIENCE
The Rittenhouse, Director of Marketing | 2.2024-current | Philadelphia, PA
As the marketing leader of MICHELIN One Key and Forbes Five Star luxury hotel in the heart of Philadelphia, I oversee the Public Relations, Social Media, Programming, Creative Content, eCommerce, and CRM strategy and execution for the property and its outlets.
Develop and execute comprehensive marketing strategies, including creating on-property programming, promotions, and ticketed events in partnership with outlet leaders.
Lead internal and external communications efforts, enhancing brand messaging and ensuring consistency across all channels.
Collaborate with cross-functional teams to create impactful creative materials and enhance the digital web presence by developing new photo and video content for the property.
Oversee public relations initiatives in partnership with the PR agency, ensuring the brand secures media placements in top-tier publications; increased coverage and impressions by over 60% year-over-year within the first six months in the role.
Manage social media strategies and agencies, increasing revenue by over 40% and driving over 1,000 followers year-over-year
Lippe Taylor, Vice President, Engagement | 9.2022-12.2023 | NYC (remote)
Vice President in the consumer and lifestyle division of the company. Served as lead of integrated PR, social media, influencer, and creative teams across key accounts: Waterloo Sparkling Water, Homesense (TJX), Gold Bond, and Hyland’s Naturals.
Spearheaded the development and execution of an annual integrated PR and social media strategy for Waterloo, the fastest-growing sparkling water in its category, resulting in YoY increases earned media coverage and impressions (50%), social media following (15%) and social media impressions (50%)
Instrumental in the strategic development, creative direction and execution of media, influencer and consumer events for my clients including celebrity-led launch campaigns, pop-ups, and intimate media events including:
Waterloo’s Q1 2023 flavor launch in partnership with celebrity chef Curtis Stone, which resulted in perfect media attendance (29 total), over 5.3m media impressions and the addition of Waterloo to Fresh Grocer’s retail line up
The launch of Café Cravings by Hyland’s Naturals in Los Angeles with Bravolebrity, Teddi Mellencamp Arroyave, which welcomed nearly 40 media and 300 consumer attendees, resulted in 15 media placements, 500m+ media impressions, nearly 200k IG video views
Developed a comprehensive TikTok launch strategy for Hyland’s Naturals that resulted in the creation of over 100 pieces of creator and influencer content in one quarter for the brand’s use on its O&O channels
Hawkins International (FINN Partners), Vice President Integrated Comms | 7.2021-9.2022 NYC (remote)
Reported to the company’s Managing Director as the agency’s first VP of Integrated Communications. Served as day-to-day client contact for integrated accounts and served as the leader and mentor of a team of four social media creatives and strategists.
Strategically launched Seabourn’s first ultra-luxury expedition ship including pre-sailing media roundtables with the company’s President and other key executives and the securing of over 15 media and influencer sailings throughout the ship’s inaugural year resulting in billions of impressions and millions of dollars in bookings for the brand
Publicized the opening of Peruvian boutique eco-resort Las Qolqas, facilitating four editor visits to the property, securing more than 50 pieces of media coverage about the property resulting in over 320m earned media impressions and the naming of the properties’ home, Ollantaytambo, in TIME’s World's Greatest Places 2023
Developed and executed PR and social media strategies for luxury villa community, The Tryall Club, including ongoing press outreach, media and influencer visits and ongoing content development and community management for the property’s Instagram
SimpleTire, Brand Marketing Manager | 5.2020-7.2021 | Philadelphia
Reported to the CMO to help manage the strategy and execution for the brand marketing, PR, and social media channels for a multi-hundred million dollar eCommerce company.
Managed the day-to-day management of proactive and reactive press opportunities, developing PR pitches to elevate business within the media and grow share of voice
Developed 360-degree marketing plans for key sales periods like Black Friday/Cyber Monday including creative digital content, social media amplification, PR outreach and CRM
Directed influencer relations, content management and distribution for our social media presence across Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest
Worked cross-functionally with SEO, promotions, user experience and manufacturer relations to communicate our offerings, news and creative content directly to our customers
Menus & Venues (URBN), Brand Marketing Manager | 5.2017-5.2020 | Philadelphia
Served as leader of tight knit marketing team that oversaw the development and execution of PR, marketing, creative, in-store, events, CRM and social media strategies for three distinct restaurant and wedding venue brands with over 10 locations; terrain cafe + Events, Pizzeria Vetri and Amis Trattoria
Worked in tandem with the Terrain Events sales team to launch the newest terrain events venue, Terrain Gardens, to media and consumers resulting in over 50 pre-build bookings and millions in sales
Developed Terrain Events’ first standalone website - www.terrainevents.com - in partnership with URBN IT and Development, terrain marketing, and content teams to help better position the venues for wedding and event sales
Managed paid digital and print media buying strategy, social media strategy, and content distribution across Facebook, Instagram, and Pinterest for all Terrain Events and Terrain Cafe venues
Edelman, Account Supervisor | 8.2016-5.2017 | NYC
Served as Account Supervisor on the Unilever brand working specifically on Dove Deodorant
Played an integral part in the development and execution of new product launch strategies, such as the launch of Dove Invisible Dry Spray in collaboration with celebrity stylist, Zerina Akers, garnering billions of earned media impressions for the new sku
DEC PR, Senior Account Manager | 6.2013-4.2016 | SYD, AU
Promoted three times throughout my tenure working alongside my Account Director to lead the consumer PR division for the company supporting top brands such as Palmolive, Club Med, PPG Paints (Taubmans, White Knight), Pinnacle Drinks (various alcohol brands), The Last Drop Distillers, Oakstand Property Developers, Leica Cameras, BRP (Sea-Doo and Evinrude), Tip Top Bakeries
Alison Brod Marketing & Communication, Account Executive | 4.2012-12.2012 | NYC
EFG PR, Account Executive | 4.2011-4.2012 | NYC
Krupp Kommunications, Assistant Account Executive | 5.2009-4.2011 | NYC
EDUCATION
Bachelor of Arts in Integrative Arts, Pennsylvania State University, University Park | Graduated 2009